Per today’s release, more information regarding the partnership will be made available in the coming weeks.įor more, sign up for The Drum’s daily US newsletter here. Similar to the Puppy Monkey Baby promotion, it was aired as a joint advertisement during the Super Bowl LII on February 4th, 2018. SUMMER FREEZE IS HERE No need to run after the ice cream truck anymore. Frito-Lay will also host an in-person event at LA Live called ‘Calle de Crunch’ (meaning ‘Crunch Street’) in the days preceding the big game.įinally, in support of local communities, Frito-Lay and PepsiCo Foundation are working together with nonprofit organization GENYOUth to increase access to food for low-income Los Angeles residents. The limited-edition MTN DEW Body Wash Blast comes in an 8-ounce bottle with intense citrus and bold kick ass confidence written on it. Doritos Blaze was a promotion that promoted two new snacks: Mountain Dew Ice, and Doritos Blaze. The other will see Lay’s return to the Super Bowl after a 17-year hiatus to showcase its limited-edition Golden Grounds – a new chip designed for football fanatics that is made from potatoes grown in soil extracted from NFL stadiums. One will promote new Doritos Flamin’ Hot Cool Ranch chips. However, in today’s statement, PepsiCo claims that 90% of households “will be enjoying snacks and beverages together on Super Bowl Sunday,” indicating the massive commercial opportunity presented by the event for its brands.įrito-Lay, on the other hand, has announced it will run two gameday spots. Mountain Dew-Flavored Doritos Are Here to Take Your Snacking Game to a Whole New. and Doritos is a brand of chip distributed by Frito-Lay, which is owned by PepsiCo. Pepsi has remained mum on which of its brands will be featured in TV spots during the game. The limited-edition Doritos Mountain Dew chips have a citrus flavor and. Mountain Dew is a citrus-flavored soft drink distributed by PepsiCo Inc. Through the app, Pepsi will also give away all-inclusive trips that include sideline passes to the show, flights, hotel stays and footballs signed by concert headliners to a handful of select fans. Doritos-flavored Mountain Dew might be a real thing Gross or brilliant Reports seem to indicate that PepsiCo is testing a soft drink that combines the cheesy flavor of Doritos chips with. Designed to enhance the halftime show experience for fans at home and in attendance, the app offers exclusive sweepstakes opportunities, behind-the-scenes content, creative drops, augmented reality (AR) features and unique digital experiences leading up to the show. Blige and Kendrick Lamar, through its new Pepsi Super Bowl LVI Halftime Show mobile app. The brand is promoting the show, which will feature acts by Dr. PepsiCo, for its part, is this year’s halftime sponsor. Doritos and Mountain Dew have been popular snack combination for quite some time, but have you ever thought what it would be like to bring the two together Apparently, that was weighing on. The ad, developed by PepsiCo’s in-house creatives, will air on TV and digitally from this weekend through Super Bowl Sunday on February 13.īut for both Pepsi and Frito-Lay, the spot represents just part of their broader Super Bowl LVI efforts.
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